This was the second time R. Nussbaum AG engaged Steiner Sarnen Switzerland to design and build its stand at the Swissbau trade fair. Nussbaum manufactures sanitation fittings and systems designed to distribute water in buildings and public facilities. This year’s trade fair appearance focused on Nussbaum’s diverse and innovative products and services. Based on the theme of “Nussbaum in every dimension”, the company focused the presentation of its extensive product range on the areas of digitalization, sustainability and drinking water hygiene. Located in the outdoor exhibition area, the company’s eye-catching container with its red scaffolding introduced visitors to the subject of heat regulation and directed them to the main exhibition stand. The latter consisted of a building site section where various products were assembled in real time, with practical demonstrations being given at various demonstration islands. Life-sized heroes and heroines representing planners, projects managers and installers provided the narrative background and acted as brand recognition features. On top of this, culinary delights were offered in a relaxed street food atmosphere.
Facts & Figures
Swissbau 2020 in Basel, Switzerland
R. Nussbaum AG
Conception, planning, and realization of the trade show exhibition, 412 m² exhibition stand, 67 m² stand in the outdoor area, 2020