Learn how Omega ticks

At its headquarters in Biel, Omega invites visitors to come along on a fascinating journey through time.

On 1,000 m2 of exhibition space, visitors experience a fascinating journey through time, from the famous watch brand’s beginnings to the present day. After an introductory show, visitors encounter various topic «islands»: the development of Louis Brandt’s first watch in 1848, timekeeping and world records at the Olympic Games, the first moon landing in 1969 and the adventures of legendary British Secret Service agent 007, James Bond. One can also admire watches from the women’s collection «Time for Her» and interesting insights into the fine and fragile technology of these models. Museum highlights include a 50-meter-long display case resembling a watchband holding more than 600 models from the company’s history, and a giant walk-in Omega Speedmaster with an integrated cinema.

Facts & Figures
Biel, Schweiz
Omega S.A., Swatch Group
Concept, planning, realisation interactive exhibition, ca. 1000 m2
Architecture: Shigeru Ban Architects

Photos: Daniel Desborough