In close collaboration with the customer, SBB brand leadership, we have realised various brand experiences at the new SBB Headquarters, in order to make the SBB brand come alive for customers, guests and employees. A huge rail station clock in front of the main entrance not only symbolises the proverbial punctuality, dependability and innovation of the SBB, but also delights its beholders now and then with small, surprising time-related visuals. In the garden of the new building there are 5 long benches – true «curves to lean on, to regenerate and work», that illustrate world-famous Swiss SBB rail routes. In the entrance area of the two buildings, multi-screens helps discover «SBB’s Switzerland» – live and up close.
In addition, pictures of the SBB world in visual images are shown in all storeys of both buildings and the gastronomic areas, while the garages display the newest visual campaigns.
Concept, planning and co-design of experiences along the communicative positioning at the SBB Headquarters, 2014
Awards: best of swiss web 2015: silver «innovation» & bronze «digital branding campaings»/Xaver Award 2015 nominated «best supplier services»
Project partner: John Lay Solutions, Lucerne