An All-Weather Attraction

How can visitors from all over the world be offered an exciting experience on a mountain, when they are surrounded by fog? On the basis of this challenge we worked on the Jungfraujoch. Upon their arrival at the newly designed railway station, the visitors immerse themselves into a 360° cinema. They experience a close-up view of the force and fragile beauty of nature that surrounds the Jungfraujoch. The sensually staged tunnel tour tells about present and past tourism: a giant snowball humorously uses the clichés of Swiss tourism and illustrates the diverse activities in the Jungfrau region. An 80-meter-long painting tells about the touristic conquering of the Alps in the 19th century. The founder of the railway is acknowleged along with the workers, some of whom paid for its construction with their lives. A labyrinth inside the glacier marks the end of the journey through an impressive part of Switzerland.
Facts & Figures
Grindelwald, Switzerland
Jungfraubahn AG
Concept, planning and realisation visitor tour, 1,500 sq. m, 2012
Award: Red Dot Award 2012 for Jungfrau Panorama (360° cinema)
Project partner: Tamschick Media+Space, Berlin (D)