After arriving at the newly designed train station, visitors first immerse in the 360° cinema experience. Here they witness first-hand the raw violence and fragile beauty of the high alpine nature of Jungfraujoch. The tour in the following tunnel tells of the past and present of tourism in alpine Switzerland by means of sensual and humorous stagings. In a hall decorated with Edelweiss lights, an oversized snow globe welcomes visitors. Inside a teeming crowd of colorful wooden figures reveal clichés as well as surprises. On a conveyor belt, guests pass a 90-meter-long mural with images of longing for the Alps. Separate installations are dedicated to the pioneers of the mountain railway construction. Our interventions in the visitor flows, the tour, the experience and the staging are not the motive for the trip to the Jungfraujoch, but they make the trip to the « Top of Europe » a memorable, positive experience with a logical flow - no matter what the weather is like.