Plose summer attractions

Turning the wheel

Winter-hard destinations are increasingly becoming yesterday's news. New, crowd-pleasing summer attractions are in demand. On the Plose in South Tyrol, we have created an iconographic staging for this.


Plose Ski AG





Alle Facts and Figures

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Analogue experience for digital channels

We were invited to support the Plose Bergbahn with innovative ideas - with a concept that focuses on long term development and aims to achieve great things even with a modest budget. Our idea: to present the Plose as the local mountain of Brixen for all life's festivities. This includes an enchanting hiking trail with entertaining water games, a playground with its own sandy beach and an exciting rope park in the Kreuztal valley. Our creativity knew no bounds when we designed the new playground at the Kreuztal mountain station above Brixen. Brightly coloured, colourful and cheeky, it sends a clear signal for the future of this place. Within a very short time, the playground became a centre of attraction for young and old. But our vision went far beyond that. An exciting installation should become part of this comprehensive strategy of developing the summer offer. Thought, done. Together with Plose Bergbahnen, we created a breathtaking highlight that stands out from all the other offerings. The looping attraction at the mountain station is not only an adrenaline kick for adventure seekers, but also a wonderful photo motif that spreads like a joyfully dancing summer breeze across all social media channels in no time at all.

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